Does this ping me every day even when things look normal?

No. If every step is within baseline, the workflow skips Slack and Linear entirely and just logs that the check ran. You only hear from it on real drops.

Can I change what counts as a drop?

Yes. The default is any step falling more than 15 percent below its four-week average, but you can tune the threshold in the prompt to fit your product's normal noise level.

What if activation drops for only one user segment?

The workflow pulls a segment-level retention breakdown, so a drop that only shows up in a specific segment (say mobile signups from paid channels) still triggers the alert and calls out that segment by name.

Where does the Linear ticket land?

In your Growth team's backlog as a high-priority issue, titled after the broken step, with a description containing the hypothesis, the funnel data, and a link back to the Amplitude chart.

Do I need a special Amplitude plan?

You need access to the standard Funnel Analysis and User Retention charts. Both are available on paid Amplitude plans; the workflow reads the same data your product team already sees in the Amplitude UI.

Daily Amplitude activation funnel alerts to Slack and Linear

Every weekday at 8am, watch our activation funnel in Amplitude and open a Linear ticket the moment conversion tanks.

Trigger: cron, every weekday at 8am in the org's timezone.

Read the signup-to-first-value funnel with Amplitude's Get Funnel Analysis Data for yesterday, and pull the trailing 28 days as the four-week baseline. For the same funnel, also call Amplitude's Get User Retention Analysis so you can see step-by-step retention for the segment we care about.

Compare each step's conversion for yesterday against its four-week average. Expose the drop threshold as a user-configurable input with a default of 15 percent. If every step is within baseline, write a short 'no anomaly detected' summary and stop. Do not post to Slack and do not open a Linear ticket on healthy days.

When any step drops more than the threshold below baseline, act as a senior AI product analyst and do the following:

Send a Slack message via Slack Bot's Send a Message to the growth alerts channel. Name the specific step that broke, the affected user segment, yesterday's conversion rate versus the four-week average, and a plain-English hypothesis for the drop (recent release, traffic mix change, upstream step regression, seasonality, etc).
Open a Linear issue via Linear's Create Issue in the Growth team with priority 2 (High). Title the issue after the broken step (for example, 'Activation drop: Signup to first workspace created'). In the description, include the hypothesis, the full funnel data as a Markdown table (each step's yesterday value vs the four-week average), the retention breakdown for the affected segment, and a direct link to the Amplitude chart.

Only alert on real drops. If the funnel is within baseline, skip Slack and Linear entirely so we only get pinged when something actually broke.

What it does

Reads your signup-to-first-value funnel every weekday morning against a rolling four-week baseline
Only alerts when a step drops beyond your configurable threshold (default 15 percent) so quiet days stay quiet
Posts a Slack heads-up that names the broken step, the affected segment, and a plain-English hypothesis for the drop
Files a high-priority Linear ticket in your Growth team with the numbers, the hypothesis, and a link back to the Amplitude chart

What you’ll need

An Amplitude account with permission to read funnel and retention data
A Slack workspace with a channel where growth alerts should land
A Linear workspace with a Growth team for the ticket
A rough sense of what a healthy activation week looks like so you can tune the threshold

How to customize it

Change the funnel steps or the user segment the workflow watches
Adjust the drop threshold (default is 15 percent below the four-week average)
Point the Slack alerts at a different channel or route Linear tickets to a different team

Use cases

Notifications & Alerts
Research & Monitoring

Alert your growth team the moment Amplitude activation dips

Integrations

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