Auto-prospect new ABM target accounts from Airtable
When a new account lands in your Airtable target list, Geni finds verified decision-maker emails and posts the top three to Slack.
Integrations
Airtable
Hunter
Slack
Type
Categories
- Sales
- Operations
Build an agent workflow that runs every time a new account is added to my Airtable target-accounts table. The trigger should poll Airtable for new records in that table. Each row has at minimum a company name and a verified domain.
For each new account, the agent should do the following prospecting work:
1. Use Hunter's Search Emails by Domain on the account's domain to pull contacts, filtering by department and seniority where it makes sense to focus on decision-makers that fit our ICP.
2. Run Hunter's Verify Email Address on the strongest candidates and drop anyone who is not deliverable.
3. Call Hunter's Enrich Company by Domain to pull industry, headcount, and tech stack as account context.
4. Prioritize the verified contacts down to the three highest-fit buyers based on title, seniority, and department, and write a short one-sentence rationale per contact explaining why they made the cut.
5. Use Airtable's Create Records to insert those three contacts into a linked 'Prioritized Contacts' table, including the verified email, name, title, department, a confidence score, and the rationale, with each row linked back to the source account.
6. Send a Slack message to our ABM channel that summarizes the account context (industry, headcount, tech stack) and lists the three top contacts with their titles and rationale, so a rep can grab them and start outreach.
Edge case: if Hunter returns no contacts for the domain, the agent should stop early, skip the Airtable write entirely, and post a short 'no contacts found for {company}' note to the same Slack channel so the rep knows that account needs manual research instead of seeing empty rows appear in the linked table.
What it does
- Watches your Airtable target-accounts table and kicks in the moment a new account is added.
- Pulls likely decision-maker contacts for the account's domain and verifies each email is actually deliverable.
- Adds company context like industry, headcount, and tech stack so reps walk in with a point of view.
- Picks the three highest-fit buyers, writes a one-line rationale for each, saves them to a linked Airtable table, and pings your ABM channel in Slack.
What you’ll need
- An Airtable base with a target-accounts table (company name plus verified domain) and a linked contacts table to write into.
- A Hunter account for email discovery, verification, and company enrichment.
- A Slack workspace and the channel your ABM team uses for new-account handoffs.
How to customize it
- Adjust which departments and seniority levels count as decision-makers for your ICP.
- Change how many top contacts you save per account (the default is three).
- Pick a different Slack channel, or have it post into a rep's DM instead of a shared channel.
Use cases
- Lead Enrichment
- Notifications & Alerts
- Data Sync