Daily LinkedIn Ads creative fatigue triage in Slack

By General Input

Every weekday at 8am, catch fatiguing LinkedIn Ads creatives before they burn budget, pause the worst offenders automatically, and post the triage to Slack.

Integrations

  • LinkedIn Ads
  • Slack Bot

Type

Agentic Task

Categories

  • Marketing

Build me an agent workflow that runs every weekday at 8am and does per-creative fatigue triage on my active LinkedIn Ads creatives, then posts the report to Slack. This is different from a weekly campaign-level digest: it operates at the creative level and can pause the worst offenders automatically.

Trigger: cron, Monday through Friday at 8am in my timezone.

Step 1. Use LinkedIn Ads Search Creatives to list every ACTIVE creative across the ad accounts I have access to. Capture the creative URN, the parent campaign URN, and the creative name or reference so we can label it in the report. If needed, use LinkedIn Ads Get Campaign to resolve the campaign name for each creative.

Step 2. Use LinkedIn Ads Get Ad Analytics with pivot=CREATIVE and timeGranularity=DAILY over the last 14 days. Split the results into two windows: the last 7 days and the prior 7 days. For each creative, aggregate impressions, clicks, cost, and approxUniqueImpressions (reach) for both windows.

Step 3. For each creative, compute: frequency = impressions divided by reach in the last 7 days, week-over-week CTR change, week-over-week CPC change, and current CTR versus LinkedIn's 0.4 percent benchmark.

Step 4. Flag a creative as fatiguing if it hits at least two of these signals: frequency at or above 2.5x, CTR down 20 percent or more week over week, CTR below 0.4 percent, or CPC up 25 percent or more week over week. Mark the worst offenders (frequency at or above 3.5x AND CTR down 40 percent or more) as auto-pause candidates.

Step 5. For each auto-pause candidate, use LinkedIn Ads Update Creative with PARTIAL_UPDATE to set status to PAUSED. For softer flags, do not pause, just include a recommendation in the report.

Step 6. Use Slack Bot Send a Message to post the report to my ads channel (I will pick the exact channel during setup). Format it as one section per flagged creative with: campaign name, creative name or reference, current frequency, week-over-week CTR delta, week-over-week CPC delta, which fatigue signals fired, the action taken (Paused automatically) or recommended (Pause and refresh), and a short suggested next creative angle to test. If nothing is fatiguing, post a short all-clear message instead.

Keep the tone tight and scannable. I want to be able to skim the Slack post in 30 seconds and know exactly which creatives are dying and what to do next.

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