Daily Slack briefing on Eventbrite ticket sales pacing

By General Input

Every weekday morning, your events team gets a Slack briefing on which upcoming Eventbrite events are selling out, lagging, or need attention today.

Integrations

  • Eventbrite
  • Slack Bot

Type

Agentic Task

Categories

  • Marketing
  • Operations

Every weekday at 8am, generate a briefing for the events team on how ticket sales are pacing across our upcoming Eventbrite events, and post it as a single message in Slack.

First, pull every event that is currently live and starting within the next 60 days from Eventbrite using List Events by Organization. Skip past events, drafts, cancelled events, and anything starting more than 60 days out.

For each event, use Eventbrite's List Ticket Classes to get capacity and tickets sold per class (capacity is on quantity_total and sold count is on quantity_sold), and use List Orders by Event to see how many orders came in over the last 24 hours.

Then reason across the whole set of events and flag anything that needs attention today. Look for events on pace to sell out, events lagging their expected curve given days until the event (event start is on start.utc), events with zero new orders in the last 24 hours, and events within a week of the event but under 50 percent sold.

Post one Slack message with Slack's Send a Message action. Lead with a short headline like '3 events need attention today', then a prioritized bulleted list. For each flagged event include the event name, sold vs capacity (e.g. 128 of 200), days until the event, and a one-line recommended action such as boost paid promo, send a reminder to the waitlist, share a discount code, or reach out to co-hosts. If nothing needs attention, post a short healthy-status message instead.

Keep the message scannable: a headline plus a short prioritized list, not a table dump. The value here is the prioritization, not the raw numbers.

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