Draft creator outreach emails when a HubSpot deal hits Outreach

Build me an agent workflow that drafts a personalized first-touch outreach email whenever one of our creator deals in HubSpot advances to our Outreach stage. The team owns the send, but I want the draft, the research, and the fit summary all ready on the deal so the account owner just has to review and hit send.

Trigger: a HubSpot webhook on deal property changes. Fire only when the dealstage property changes to our Outreach value (let me configure the exact stage label and pipeline). Use the deal id from the webhook payload to look up the associated contact.

Step 1. Use HubSpot Get Contact on the contact associated with the deal and pull at minimum: first name, last name, email, and the custom contact property where we store the creator's Instagram handle. Let me name that property at setup. If the Instagram handle is missing, stop and post a HubSpot note on the deal explaining that outreach was skipped because the handle is missing.

Step 2. Use HypeAuditor Get Instagram Report on that handle to pull audience country and age breakdowns, top niches, audience authenticity score, and engagement rate. Then use HypeAuditor Get Instagram Account Media on the same handle to pull recent posts and the top-performing bucket.

Step 3. Apply a quality gate. If audience authenticity or engagement rate is below thresholds I configure (default authenticity 70 percent, default engagement 1.5 percent), skip the email. Instead, use HubSpot Create Note to attach a short low-fit note to the deal that explains which threshold failed and the exact numbers, then end the run.

Step 4. If the creator passes the gate, draft a personalized outreach email in two short paragraphs. Paragraph one references one or two specific top-performing recent posts by topic or caption hook (not by raw URL) and ties them to our brand. Paragraph two calls out the audience overlap that matters for us (country, age, interest niche) and proposes a concrete collaboration angle. Write a tailored subject line that mentions the creator by first name and a specific post angle. Keep the whole email under 150 words and conversational. Let me edit the brand description, the collaboration angle, and the voice at setup.

Step 5. Use Gmail Create a Draft to save the email addressed to the creator's email from step 1, with the tailored subject line and body from step 4. Let me configure which Gmail mailbox is used (default is the workflow runner's connected account).

Step 6. Use HubSpot Create Note on the same deal with a one-paragraph fit summary covering audience country, niche, authenticity, engagement, and why this creator is a good match for our brand, plus a link to the Gmail draft so the owner can open it directly from HubSpot.

Inputs I want exposed at setup: the HubSpot pipeline and the exact Outreach stage label, the name of the contact property holding the Instagram handle, the Gmail mailbox to draft into, the authenticity and engagement thresholds, a short paragraph describing our brand and the type of collaboration we usually propose, and the email voice (for example friendly, direct, premium).