Turn every Gong call into competitive intel and Apollo lookalikes

By General Input

After each new Gong call, an agent mines the transcript for competitors and objections, then queues 5 to 10 Apollo lookalike accounts in Slack.

Integrations

  • Gong
  • Apollo
  • Slack

Type

Agentic Task

Categories

  • Sales

Build me an agent workflow that turns every new Gong call into a competitive intel brief plus a fresh Apollo lookalike account list, posted to Slack.

Trigger: Gong poll trigger on new_call. The agent runs once per new call as soon as Gong finishes processing it.

What the agent should do, in order:

1. Call Gong Get Call Transcripts for the new call ID. Read the full transcript and the call's account or deal context.

2. From the transcript, extract: any competitor names mentioned, objections or concerns the buyer raised, and recurring product themes or feature requests. If none are clearly present, say so explicitly in the final summary instead of inventing signal.

3. Use Apollo Organization Enrichment on the deal's account domain to capture industry, employee band, geography, technologies, and recent funding.

4. Run Apollo Organization Search to find 5 to 10 lookalike companies that match the same industry, similar employee band (within plus or minus one tier), and similar geography. Exclude the original account and any obvious customers or competitors.

5. For each candidate lookalike, run Apollo People Search to confirm at least one matching decision-maker title exists (for example VP Sales, Head of Revenue Operations, Director of Customer Success, or whatever titles fit our ICP). Drop accounts where no matching titles are found.

6. Run Apollo Organization Enrichment on the top 3 to 5 surviving lookalikes for one-line context (industry, size, a recent signal worth mentioning).

7. Use Slack Send a Message to post a single message to our sales channel. The message should include: a one-paragraph call recap, a bullet list of competitors mentioned and objections raised, and a numbered list of lookalike accounts with company name, domain, employee band, location, the matching decision-maker titles found, and a one-line reason this account is worth queueing for outbound.

Tone: tight and skimmable, written for an AE who has 30 seconds. Always include a link back to the Gong call. If the agent cannot complete a step (for example transcript not ready yet), it should fail loudly to Slack rather than post a partial brief.

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