Turn new Peerbound stories into a weekday marketing kit

By General Input

Each weekday morning, repurpose newly approved Peerbound customer stories into LinkedIn copy, sales email blurbs, and one-pager bullets, then ping marketing in Slack.

Integrations

  • Peerbound
  • Google Docs
  • Slack

Type

Agentic Task

Categories

  • Marketing
  • Sales

Every weekday at 9am Eastern, find newly approved Peerbound customer stories from the last 24 hours and turn each one into a ready-to-publish marketing amplification kit, then ping the marketing team in Slack.

Trigger: cron, Monday through Friday at 9am ET.

Step 1. Call Peerbound List Stories with updated_since set to 24 hours before the run time. Filter the results to stories that are approved for public use and exclude soft-deleted records. If the filtered list is empty, exit the run quietly without posting to Slack.

Step 2. For each qualifying story, do the following:

a) Call Google Docs Create Document with a title like "{Customer Name} — Amplification Kit".

b) Call Google Docs Batch Update Document to populate the doc with three sections drafted from the Peerbound story content, quotes, and use-case metadata:

• LinkedIn post: a scroll-stopping hook, a short narrative summary, and a verbatim pull quote from the customer.

• Sales email blurb: one tight paragraph an AE can paste into an outbound email, leading with the customer's outcome.

• Sales one-pager bullets: the strongest proof points, named metrics, and outcomes as a clean bullet list for decks.

Step 3. Once all docs are created, call Slack Send a Message to #marketing-content with a single summary message that lists each new story by customer name, includes the headline customer quote, and links directly to the corresponding Google Doc. Use Slack mrkdwn formatting.

Notes: keep the drafts persona-tuned for each surface (LinkedIn = punchy and social, email = direct and outcome-led, one-pager = factual and bullet-driven). Use the customer name, embedded quotes, and use-case metadata that come back on each Peerbound story rather than inventing details. Never post to Slack on a zero-story day.

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