Vet new influencer prospects with Social Blade

By General Input

When a creator is added to your Airtable prospect base, pull Social Blade growth and earnings, score them, write a verdict back, and ping the owner in Slack.

Integrations

  • Airtable
  • Social Blade
  • Slack

Type

Agentic Task

Categories

  • Marketing
  • Sales

Build me an agent workflow that vets new influencer prospects the moment they land in my Airtable base, so my team has a verdict and a short reasoning note before anyone reaches out.

Trigger: poll Airtable for new_record on my "Influencer Prospects" table. Each row has a Platform column (one of youtube, tiktok, instagram, twitter, twitch, or facebook), a Handle column (the creator's handle or channel ID), and an Owner column (the team member responsible). The trigger fires once per newly added row.

When the trigger fires, the agent should:

1. Call the matching Social Blade Get Profile Statistics operation for the platform on that row, passing history=extended so we get 30-day and 12-month trajectories. Use Get YouTube Channel Statistics, Get TikTok Profile Statistics, Get Instagram Profile Statistics, Get Twitter Profile Statistics, Get Twitch Channel Statistics, or Get Facebook Page Statistics depending on the Platform value. Always check status.success and handle 404 (channel not found), 401 (bad creds), and 402 (out of credits) gracefully by writing back a verdict of "review" with an explanation.

2. Score the creator against these authenticity heuristics, then decide on a verdict (proceed / review / reject):

- Social Blade grade (A+ through F). C or below leans toward review or reject.

- Monthly subscriber growth percentage vs the healthy 5 to 15 percent band. Below 1 percent for an established creator leans review; far above 15 percent without a clear reason is a yellow flag.

- Any single-month spike in the 12-month history that looks like a purchased-followers signal (for example, one month adding several multiples of every other month). Treat this as a strong reject signal.

- Estimated monthly earnings sanity-checked against follower count and platform norms. Earnings far below what the size implies is a yellow flag.

- Average daily growth trend (rising, flat, declining). Sustained decline is a yellow flag.

3. Call Airtable Update Record on the same row and write back: Grade, Subscribers (or Followers), Monthly Growth %, Estimated Earnings, Verdict (proceed / review / reject), and Reasoning (one sentence explaining the verdict in plain English, citing the specific signal that drove it).

4. Call Slack Send a Message to post a brief summary into #influencer-prospects (configurable). Format:

"<owner Slack handle> new prospect vetted: <handle> on <platform> – <verdict>. <one-line reasoning>. <Airtable link to the row>." Tag the Owner from the Airtable row so they get a notification.

Keep the reasoning specific ("flat growth and a 480% one-month spike in Feb suggests purchased followers"), not generic. If Social Blade returns no data for a handle, write verdict = review and reasoning = "Social Blade has no profile for this handle, double-check the platform and handle spelling."

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