Weekly competitor intelligence dossier in Google Docs

By General Input

Every Monday at 8am, get a deeply researched competitor dossier in Google Docs and a 3-bullet highlight reel in Slack.

Integrations

  • Octen AI
  • Google Docs
  • Slack Bot

Type

Agentic Task

Categories

  • Marketing
  • Operations

Build me a weekly competitor intelligence dossier. Trigger on a cron every Monday at 8am in my timezone.

Take a configured list of competitor names and primary domains from the workflow inputs. For each competitor on the list, run Octen AI Deep Research scoped to the past 7 days, covering: product launches and feature changes, pricing or packaging updates, leadership and hiring signals, funding or M&A news, and notable press coverage. Pass each competitor's name and domain into the research query so Octen anchors on the right entity rather than a same-named company.

Then use Google Docs Create Document to spin up a fresh weekly dossier titled with the date range, for example "Competitor Dossier: Jun 9 to Jun 15, 2026". Then use Google Docs Batch Update Document to write a structured report into that new doc, in this order:

1) A top-of-doc executive summary, 3 to 5 sentences, that calls out the single most important move across the whole competitor set this week and why it matters to us.

2) One section per competitor. Use the competitor's name as the section heading. Under it, use subheadings for each signal category (Product, Pricing, People, Funding and M&A, Press). Under each subheading, write 1 to 3 short bullets in plain prose with inline citations linking back to the original sources Octen returned. If a category had nothing this week for that competitor, omit the subheading rather than print an empty one.

3) A closing "So what" paragraph synthesizing the implications for our positioning: where competitors are pulling ahead, where they are slipping, and the one thing we should consider doing differently this coming week.

Suppress competitors that returned no signals at all across every category, so the dossier stays readable. If every competitor came back empty, post a short Slack note that says so and skip creating the doc.

Once the doc is written, use Slack Bot Send a Message to post to the marketing channel: a one-line intro with the Google Doc link, then exactly three bullets calling out the biggest moves of the week. Keep the Slack message short. It is a teaser for the full dossier, not a replacement.

Workflow inputs to expose: the competitor list as name plus domain pairs, the Slack channel ID for the highlights, an optional Google Drive folder ID to drop the dossier into, and my timezone for the cron.

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