Weekly content brief generator from social listening

By General Input

Every Friday afternoon, turn the past two weeks of social conversation in your category into 3 to 5 ready-to-pitch content briefs in a fresh Google Doc.

Integrations

  • Infegy
  • Google Docs
  • Slack

Type

Agentic Task

Categories

  • Marketing

Build me a weekly content-brief generator that runs every Friday at 2pm Eastern on a cron trigger. The goal is to surface what audiences in our category are actually talking about over the past 14 days and turn those conversations into a small stack of ready-to-pitch content brief drafts that our editors can react to over the weekend.

At each run, do the following in order:

1. Use Infegy's Get Topics Analysis to run a topic / theme analysis on posts matching a Starscape query scoped to our category or topic area over the trailing 14 days. The query should pull back automatically clustered topics with size and sentiment for each cluster. Pick the most interesting clusters: a mix of large-and-rising, sharply positive, sharply negative, and surprising ones. Aim for roughly five to eight clusters to dig into.

2. For the same 14-day Starscape query (and optionally narrowed to each interesting cluster), call Infegy's Generate AI Summary to extract narrative through-lines: what the audience tension is, where the conversation is moving, and any recurring framings or comparisons people use.

3. For each interesting cluster, call Infegy's Download Post Records to pull a small sample of representative post records (body, sentiment, source) so we can quote real social voices in the briefs. Don't pull the full 250k cap; a few dozen per cluster is plenty.

4. Synthesize the topics, AI summaries, and sample posts into 3 to 5 ready-to-pitch content brief drafts. Each brief should include: a working title, the underlying audience tension in one or two sentences, a suggested format (essay, listicle, explainer, video, social thread, etc.), three to five key data points to cite (cluster size, sentiment shift, notable entities, source mix), and one or two short quoted social voices with attribution to platform / source.

5. Use Google Docs Create Document to spin up a fresh doc titled something like "Content briefs — week of <Monday's date>". Then use Batch Update Document to populate it: a short intro with the date range and a one-paragraph state-of-the-conversation summary, then each brief as its own H2 section with subheadings for Audience tension, Suggested format, Key data points, and Quoted voices.

6. Finally, use Slack's Send a Message to post into our content / editorial channel with a short blurb ("Fresh content briefs for next week — pick what you want to commission") and the link to the new Google Doc, so editors can react with emoji, drop comments, and claim briefs.

Inputs I should be able to configure when I install this: the category / topic / keyword scope of the Starscape query, the lookback window (default 14 days), the run cadence and time, the target Slack channel, and the desired number of briefs (default 3 to 5). If a run produces no interesting clusters (for example a slow news week), still post in Slack with a short note saying so rather than silently skipping.

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