How does it decide which creators are worth reaching out to?

The agent looks at niche fit with your product, how often they show up across your competitor list, and how recent the partnership is, then writes a one-line reason for the top picks.

What happens if a competitor had no new brand partnerships this week?

That competitor is quietly skipped in the digest. The agent only surfaces new creators, so you never get filler content.

Do I need a paid LinkedIn account for this to work?

No. LinkedIn's Ad Library is public and free to query once you connect a standard LinkedIn account.

Will it double-add creators I already have in my roster?

No. The agent checks the Creator Roster tab by profile URL first and skips any match, so the sheet stays clean.

Can I use Notion or Airtable instead of Google Sheets?

Yes. Ask the workflow author to swap Google Sheets for your database of choice and it will re-map the read, dedupe, and append steps.

Weekly creator outreach list from competitor LinkedIn brand partnerships

Every Monday at 9am, build and refresh an outreach list of the creators who are publicly partnering with my competitors on LinkedIn.

Read the list of competitor company names from the "Competitors" tab of my Google Sheet using Get Values. For each competitor, call LinkedIn Ad Library's Search Brand Partnerships operation to pull posts that creators have tagged as paid brand partnerships with that competitor over the last 90 days.

Dedupe against the existing "Creator Roster" tab in the same Sheet using creator profile URL. Skip any creators we already have. For each new creator, use Append Values on the "Creator Roster" tab with these columns in order: creator name, profile URL, competitor brand tagged, post URL, post date, a one-line excerpt from the post, an inferred niche or content angle, and a short "why this creator might be a fit for us" note.

Finally, Send a Message to my Slack channel with a ranked digest of the top 5 new creators found this week. For each creator include their profile link, which competitor they partnered with, and the reason they stood out. Keep the digest scannable, no long paragraphs. If there are fewer than 5 new creators, just include what you found and note the total.

Use the agent workflow type because dedupe, niche classification, fit reasoning, and digest writing all need judgment.

What it does

Every Monday at 9am, checks LinkedIn's public brand partnership posts for every competitor listed in your Google Sheet.
Filters out creators already in your roster and appends new ones with profile link, competitor tagged, post excerpt, inferred niche, and a short fit note.
Posts a ranked top 5 digest of this week's best new creators to your Slack channel, with profile links and why each one stood out.

What you’ll need

A LinkedIn login connected to the LinkedIn Ad Library.
A Google Sheet with a Competitors tab and a Creator Roster tab.
A Slack workspace and the channel where you want the weekly digest.

How to customize it

Change the schedule (bi-weekly, Friday afternoons, monthly) or widen the lookback window from 90 days.
Adjust which columns get appended for each creator, or change how the top 5 are ranked (recency, follower count, niche match).
Point the digest at a different Slack channel, send it as a DM, or route it to email instead.

Use cases

Research & Monitoring
Lead Enrichment
Daily Digests

Weekly creator outreach list from competitor LinkedIn partnerships

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