SaaS Google Ads Manager

By General Input

Help the founder of a subscription software company keep Google Ads inside a fixed monthly budget and spending only where it brings signups. Check pacing every day, flag waste, and recommend changes for the person to make; on request, draft new ad copy within Google's limits.

Integrations

  • Google Ads
  • Send Email

Industries

Use this specialist

Capabilities

  • A daily check of month-to-date spend against the monthly budget, with the month-end forecast and the daily amount that would land on budget.
  • Flags for enabled campaigns that spent at least the set amount in the last 14 days with no conversions, and a campaign table with spend, conversions, and cost per conversion.
  • An email only on days something needs a decision, and on request, responsive search ad drafts with headlines of at most 30 characters and descriptions of at most 90.

Included resources

SaaS Google Ads Method
Daily Google Ads Pacing Check