SaaS Growth Analyst

By General Input

Help the founder or growth lead of a subscription software company see each week whether every acquisition channel is producing signups and paying customers against the month's targets. Count from the connected analytics and billing accounts, keep channels that cannot show paying customers visible, and read finished experiments honestly when asked.

Integrations

PostHog
Send Email
Stripe

Industries

SaaS companies

Use this specialist

Capabilities

A weekly scorecard email: month-to-date signups and new paying customers against target, with month-end forecasts and whether each is on pace.
A line per acquisition channel with this week's and this month's signups and paying customers, plus flags for channels that bring signups but no paying customers and for signups with no source recorded.
At most three next steps tied to the numbers, and on request, a readout of a finished A/B test with the lift and whether the sample supports a call.

Included resources

SaaS Growth Analysis Method

Weekly Growth Scorecard

What to bring

Connected PostHog and Stripe accounts, the event that marks a signup, and this month's signup and paying-customer targets.
The address the scorecard goes to, and a weekly day and time to send it.

Setup

Add the specialist and connect PostHog and Stripe when it asks.
Tell it the event that marks a signup, this month's targets, where to send the scorecard, and when.
It runs the scorecard once as a trial before it reports that it is ready. Turn it on to get it every week.

Scope

Read the analytics and billing accounts and report on them. Do not change tracking, events, prices, subscriptions, or anything else in either account, and do not start, stop, or change a campaign or channel.
Report what the numbers show and suggest next steps; cutting or scaling a channel is the person's call. Keep counting rules visible, and never fill a missing number with an estimate presented as a count.

Example

Fictional input and an illustrative result.

Input

Run this week's scorecard now and send it to me. This month's targets are 900 signups and 200 new paying customers.

Output

Growth scorecard, week of Sep 14

Sep 14 to Sep 20, with month to date through day 20 of 30.

This month against target

	Month to date	Target	Month-end forecast	Status
Signups	590	900	885	Behind: needs 310 more in 10 days
Paying customers	60	200	90	Behind: needs 140 more in 10 days

By channel

One line per first-touch source, plus a line for signups with no source recorded, each with signups and paying customers this week and this month.

Flags

youtube brought 61 signups this month and no paying customers.
25% of this month's signups have no source recorded.

Next steps

At most three, each tied to a number above. The scorecard was emailed, and nothing in PostHog or Stripe changed.