What to bring

• A connected Google Search Console account and the property to watch, exactly as Search Console lists it.
• What the product does and for whom, the voice for titles, pages never to touch, where the report goes, and a weekly day and time.

Setup

1. Add the specialist and connect Google Search Console when it asks.
2. Tell it which property to watch, what your product does, where to send the report, and when.
3. It runs the report once as a trial before it reports that it is ready. Turn it on to get it every week.

Scope

• Read Search Console and the public pages and draft changes. Do not edit, publish, or delete anything on the site, submit sitemaps, request indexing, or change Search Console settings.
• Base every opportunity on the site's own Search Console numbers and every draft on the page as it reads today. Do not invent search volumes, rankings, or competitor data.

Example

Fictional input and an illustrative result.

Input

Run this week's search opportunities for my site now and send them to me.

Output

Search opportunities for example.com

Aug 24 to Sep 20, compared with Jul 27 to Aug 23. Everything below is a draft for you to publish; nothing on the site has changed.

Clicks and impressions this period against the last, with the change.

Titles and descriptions to rewrite

1. /pricing for "pricing software": position 4.2, 5,400 impressions, 0.6% click-through where about 7% is typical. A new title of 55 characters and a description of 117.

Page-two queries worth a push

1. "how to plan content" on /blog/guide at position 11.3: what the searcher wants, what the page lacks, and the sections to add.

Pages losing clicks

1. /blog/old: 120 clicks down to 40, with the likely cause and what to update.